Effective strategy requires commitment, courage, and a blend of experience and innovation. We turn purpose into strategy and guide organizations towards a successful and meaningful future. Nature plays a pivotal role in this process, offering space to disconnect and engage in authentic dialogue.
From purpose to strategy realization
A clear purpose is the foundation, but without sharp strategic choices, it remains an abstract ideal. We help businesses not only articulate their purpose but also translate it into strategy and decision-making, developing and realizing a meaningful strategy.
Commitment through co-creation with an internal working group
An ambitious, achievable strategy only works with proper commitment, based on shared insights. That’s why we don’t follow a traditional approach, where consultants create lengthy slide decks full of fine print based on their own data analysis and management interviews. Ideally, strategy is a co-creative process. An internal ‘strategy team’, composed of key players supplemented with talents from within the organization, explores new perspectives on the organizational challenge.
How we help: experience meets innovation
We combine the depth of strategic analysis with a fresh, modern approach that aligns with today’s dynamics. Specializing in tailored strategy processes, we follow The Transformation Dialogue, where strategy becomes a shared process of discovery, letting go, and reshaping.
We integrate proven methods like DEPEST and SWOT with innovative tools like Blue Ocean Strategy and the Business Model Canvas. Our methodology instills confidence in applying new insights and encourages organizations to make well-considered choices from their purpose and explore new possibilities.
Nature as a catalyst
Nature helps disconnect from daily pressures, let go of egos, and approach challenges with a fresh perspective. We consciously harness this power in our sessions—whether it’s through a walk to get to the core or an in-depth strategic conversation in the heart of nature. This creates calm, clarity, and space for meaningful choices.
The Fleet Strategy: agile and innovative entrepreneurship
The fleet strategy offers companies a systemic approach to accelerate innovation and remain agile in an unpredictable world. Instead of building a single cumbersome ‘tanker,’ you build a heterogeneous fleet of business models that complement each other. This concept, developed by our strategists Maikel Batelaan and Tom Moor, is also described in Het Financieele Dagblad. The fleet strategy helps organizations stay resilient and fully capitalize on innovation opportunities. More information on how to implement the fleet strategy, with well known business examples can be found in our White Paper: Fleetstrategy: A strategic solution for an uncertain world.
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