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How do we become the best supermarket? How do we get everybody behind this ambition and its implementation?


In co-creation with the managing board a high level strategic ambition was formulated and subsequently the top management layer was involved in writing the strategy plan.

All 45 key managers were brought together in a series of large-scale intervention sessions and asked to find sources of inspiration and personal drives by entering into dialogue about what is needed to become the best supermarket.


  • Many participants called this collective strategy development a highlight of their professional carreer.
  • The connection in the upper management was reinforced
  • In the third year of the implementation, PLUS won the key award for best supermarket of the country, with growing market share as further proof.

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